Marketing and communication campaigns require a well-planned measurement strategy. Campaign analytics measures how successful a campaign is. For example, we learn if a campaign reaches our target audiences and how the users interact with our campaign content.
Campaign analytics often includes web, social and email analytics for paid and organic campaign components.
We recommend measuring, analyzing and reporting all paid and organic campaign components together. With successful campaign analytics, you can provide a holistic report but also insights on the performance of individual campaign components.
With partners across Queen's, University Relations develops and provides guidelines and best practices in campaign analytics.