Digital Channels

Last revised: 09-Oct-2024

Queen’s University (“Queen’s”) owns, operates, and maintains the websites of the queensu.ca domain and its subdomains and other Queen’s domains such as theisabel.ca and givetoqueens.ca (the "Sites"). By accessing, browsing or using the Sites, you accept and agree to terms of use (the "Terms") below.  

Queen’s University may amend the Terms at any time without notice. It is your responsibility to review the current posted version of the Terms each time you use the Sites as you will be bound by such amendments. You can use browser options or other tools to opt out of information-collecting services or exit the Sites immediately if you do not accept or agree to the Terms.   

Data Collected on Queen’s University Websites 

Queen’s University IT Services log web server interactions. These server logs include your Internet Protocol (IP) address and may also include other information about your activity on the Sites, such as date, time, pages visited, and browser type.   

When you visit the Sites, Queen’s collects information through JavaScript tracking codes and cookies. Queen’s uses third-party tools, such as Google Analytics, to collect and analyze anonymous and aggregated data. Information generated about your use of the Sites is transmitted to analytics service providers’ servers both inside and outside Canada.  

With its web analytics tools, the University cannot identify individual users.   

Information the University collects on its websites includes:   

• How users arrive on our websites. For example, if they come from Google Search, social media or paid campaigns    

• How users interact with Queen's websites. For example, which pages they visit, links they click, and how long they stay    

• General de-identified demographic information, such as user location, gender and age groups    

How Queen’s University Uses Website Data  

Queen’s University collects and analyzes website data:  

• to maintain the security,   

• monitor the usage,  

• optimize University communications,  

• inform marketing campaigns, and 

• enhance the user experience and performance of the Sites

Remarketing  

Queen’s University uses remarketing as an advertising practice. Remarketing tracks the activity of users who have visited the Sites as they continue to other websites. As a result of remarketing campaigns, third-party services (for example, Google Ads) may display advertising or messaging from the University on other websites, Google Search, or social channels.  

Last revised: 09-Oct-2024

Queen’s University has profile pages on various social media channels (“social channels”), for example, on Twitter, Facebook, Instagram, LinkedIn, YouTube, Reddit and TikTok. The University posts on social channels and communicates with direct messages with users.  

Data Collected on Social Media Channels   

The social channels provide de-identified and aggregated data about University profiles, posts, and direct messages. The University uses third-party tools, such as Hootsuite, to analyze social data.  

Information Queen’s University collects on social channels includes:  

• How many users visit and follow Queen’s University social channels   

• How many users see and engage with Queen’s University social posts   

• How many users message Queen’s University on social channels 

• What kind of Queen’s University content users see and engage with, such as posts, tweets and reels  

• Mentions of Queen’s University in social content    

Users who react to Queen’s University posts, comment, send messages or mention Queen's University in their posts can be identified.  

How Queen’s University Uses Social Media Data  

Queen’s University collects and analyzes social media data: 

• To monitor the usage of social posts and profiles and understand their performance,  

• Enhance Queen’s University communication with social audiences,  

• Detect and manage issues, and 

• Inform marketing campaigns 

Targeted Advertising

Queen's may use personal information it holds to run social media marketing campaigns targeting custom audiences. Information provided to social media platforms is encrypted so that the data is unreadable by the platform during the matching process. Queen's is provided only with a count of how many users have been matched for advertising. Users can control their ad settings on the social media platforms themselves to opt out of this type of advertising.

Please review the privacy policies of the social channels to understand how they collect and use data.  

Last revised: 09-Oct-2024

Queen’s University offers a variety of newsletters. If you subscribe to a University newsletter, you accept its terms of use (“Terms”).  

Queen’s uses third-party tools, such as Mailchimp, Constant Contact, and Encompass, to send newsletters and collect data about interactions with the newsletter.   

Data Collected on Queen’s Mass Emails and Newsletters   

• How many users receive and open Queen’s University emails    

• How many users click links in Queen’s University emails    

• The email addresses used to subscribe to our newsletters   

Queen’s University does not collect personal information from emails or newsletters distributed internally throughout the organization (such as those distributed to faculty and staff).  

How Queen’s University Uses Newsletter Data  

• To monitor the usage of newsletters and understand their performance  

• To enhance Queen’s communication with subscribers  

• To inform marketing campaigns  

Unsubscribe from Newsletters  

You can unsubscribe anytime if you don’t want to receive Queen’s newsletters. In each Queen’s newsletter you can find the option to unsubscribe.