Queen's University Queen's University



Visual Identity

​Queen's Visual Identity Standards: An Introduction from the Principal

[image of Principal Daniel Woolf]

A strong visual identity plays an important role in shaping the image of the university. Each time Queen's communicates with its audiences, we have an opportunity to communicate our unique character, mission and values.

When a brand is easily and consistently recognizable, it strengthens public awareness. The synergy created by visual consistency across faculties, departments, and programs builds awareness and profile for Queen's. As the university's visibility and profile grows, every program benefits.

The impact of our brand is measured by what people know about us, how they feel about us, and how readily they recognize Queen's and identify with us as an institution that matters. By following these guidelines you are protecting one of our most valuable assets - our brand image.

The Board of Trustees endorsed Queen's current Visual Identity Standards in May 2000. Since then, the Queen's trademarked logo has been a part of our publications and our communications to global audiences.

This updated guide outlines the requirements for logo use and how it can be customized for departments and units. All campus groups responsible for the production of both print and electronic communications produced by or for the University are expected to apply these standards correctly.

I know we all share an immense pride in this institution - its past, its present, and its future. Our rich history reflects an overwhelming unity in our traditions and in our expression of spirit. This sense of "oneness" can have a powerful impact on our brand recognition through consistent application of the Queen's visual identity.

Thank you for your support as we work together to strengthen the Queen's identity.

Daniel Woolf
Principal and Vice-Chancellor


If you have any questions about applying the visual standards or the correct use of logos and tag lines, please consult with University Marketing before moving forward.

Phone: 613.533.2035

E-mail: creative.services@queensu.ca