George Jeffrey is the new CEO of Canadian Orthodontic Partners. He has been in this post since September.
“George is a gifted leader with a remarkable track record who has thoroughly impressed us since day one,” said Brian Chambers, COP Board Chair. “It’s no overstatement to say he’s given us reason for great big smiles since joining our passionate and talented team. We’re delighted to have him on board and act as a founding co-chair of our Doctor Advisory Council.”
Experienced in scaling up businesses and fostering strong cultures of performance, purpose and team spirit, George recently helped launch Laser Clinics Canada, part of the world’s largest network of advanced medical aesthetic clinics. Before that he was Senior Vice President at McKesson Canada, where he oversaw the growth and development of a network of more than 2,600 pharmacies – a $3.8+ billion business unit. Prior to entering the healthcare sector, he played similar roles at leading international brands in retail foodservice and food processing industries.
“I could not be happier,” said Jeffrey. “I have always focused on delivering smiles inside and outside of the organizations for which I’ve worked. The only difference is that now it’s official – I’m joining a team that builds self-esteem, one beautiful smile at a time. I’m wholly aligned with our purpose, values, and our mission and see clearly that docbraces is blessed with a strong team of doctors, clinic, and administrative teams, who share a common passion for the field of orthodontics, service experience, and innovation.”
The creation of a Doctor Advisory Council, the brainchild of both Jeffrey and Dr. Robert Hatheway, serves the purpose of reinforcing the company’s mission and its nature as a patient centric, doctor partnered operating network.