Organization Description

Kingston's vision of being a smart, livable, 21st century city is fast becoming a reality.

History innovation thrive in our dynamic city located along the beautiful shores of Lake Ontario, an easy drive from Toronto, Ottawa and Montreal, in the heart of eastern Ontario. With a stable and diversified economy that includes global corporations, innovative startups and all levels of government, Kingston's high quality-of-life offers access to world-class education and research institutions, advanced healthcare facilities, affordable living and vibrant entertainment and tourism activities.


Project Details

Ongoing communication and social media efforts are critical to creating city-wide awareness. This may include the use of infographics and videos to reach different audiences through a variety of formats and may include content geared towards younger students walking or cycling to school. Education efforts can also include on-site or neighbourhood-targeted messaging specific to new crossing facilities in the area, or demonstration days at new crossings to highlight how they work and the proper way for pedestrians and drivers to use them.

Specific attention is recommended for public education on Type D PXO’s as part of their implementation. Messaging should highlight that the presence of a pedestrian attempting to cross requires motorists to stop and yield until pedestrians are completely off of the roadway. Signs, pavement markings and any other elements provide awareness to the driver regarding the presence of the PXO, but they do not serve as the traffic control. Pedestrians also have a role to play by providing sufficient time for motorists to be able to stop and yield the right-of-way before crossing.

This challenge asks students to consider what should be communicated in an education program, to whom, and what kinds of communication tactics would be helpful in a successful campaign.

This project can be completed remotely and meetings can take place either in person or online.


Project Goals

Develop an education program for pedestrian crossings and pedestrian safety at intersections.

Project Type: Project submitted by organization

Deliverables: Report Communication Plan

Estimated number of hours: To be determined

Frequency of project discussion meetings: 3 times in total (e.g., beginning, middle and end of the project)

Contact Details

Want to learn more about this project or organization? Contact the Experiential Learning & Programming Team asc.el@queensu.ca with your name and the title of the project of interest