Ken Wong, BCom’75, MBA’76, is one of Canada’s undisputed marketing and brand experts. As a member of the faculty at Smith School of Business, he has taught many of today’s marketing leaders and is frequently quoted by the media on marketing and brand strategy issues.

Marketing and branding have never been as tough as they are today. Consumers have high expectations, and many companies simply aren’t meeting their needs. Technology, the economy and a fragmented media landscape are making it even harder for brands to connect.

Join Smith Business Insight for this interactive fireside chat with Ken Wong. This event will look at the challenges and opportunities that marketers face in today’s fast-paced, technology-driven world and explore what consumers care about most now (and why). You’ll come away with practical insights that can be applied to your own work.