Historically, corporations have avoided taking sides in politics and hot-button issues, but the public’s expectations are changing. They expect companies to take a stand, and for the brands they buy to reflect their own values – silence is viewed as complicity. Driven by recent social movements, CSR 3.0 isn’t just about cleaning up a company’s image, it’s about having an impact on socially relevant issues. 

Join Dr. Jacob Brower as he looks at the evolution of corporate social responsibility, explores the implications of this emerging new phase of CSR, and discusses real-world examples making headlines today. 

Dr. Jacob Brower's research interest includes marketing strategy, corporate reputation and brand management, corporate social responsibility and sustainability, brand loyalty and loyalty programs, top management team dynamics, and innovation and design thinking. 

This Lecture was made possible by funding from Michael Kehoe, BCom’78 and Lynne Kehoe to advance Thought Leadership in Social Impact.