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ENIN 204 Publicity and Media Relations Units: 3.00
This course develops an understanding of the basic principles, processes and applications of public relations and marketing communications in the arts and entertainment sectors, and across the creative industries. From arts marketing, fundraising, and publicity, to talent and music management, and event planning, the course covers how public relations can be applied to many fields.
NOTE Only offered online, consult Arts and Science Online.
NOTE Only offered online, consult Arts and Science Online.
Learning Hours: 120 (72 Online Activity, 48 Private Study)
Requirements: Prerequisite Level 2 or above.
Offering Faculty: Faculty of Arts and Science
Course Learning Outcomes:
- Analyze stakeholder interests and address a variety of public relations issues including reputation and crisis management, media relations, and social media responses.
- Apply strategy and communication tactics based on a sound understanding of public relations concepts and theory.
- Build collegial and cooperative relationships with classmates so as to model how to form professional networks with a variety of public interest groups, internal and external clients, and the media.
- Conduct and coordinate research to develop communication strategies to meet information needs of internal and external publics.
- Describe how the public relations process is carried out by various specializations, such as fundraising, government relations, crisis communications, and international affairs.
- Design internal and external communications and prepare communications such as a comprehensive press kit and other collateral materials.
- Develop and deliver professional presentations.
- Practice problem-solving skills by critically analyzing current trends in public relations, including research and evaluation, event management, and social networking.