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COMM 339 Channels and Internet Marketing Units: 3.00
Marketing via the Internet channel is constantly impacting how businesses, entrepreneurs, public sector agencies, and not-for-profit organizations interact with clients, stakeholders and channel partners. This course exposes students to materials and issues such as Internet retailing; search engine optimization (SEO); B2C & B2B marketing tactics; social media marketing; Internet consumer behavior; website design and management; integrating Internet channel tactics into the overall strategic marketing plan; international Internet marketing issues; and Internet promotion and advertising.
Requirements: This course is restricted to students enrolled in the 3rd or 4th year of the Commerce Program.
PREREQUISITE: COMM 132
Offering Faculty: Smith School of Business