TV vs. Internet usage
Queen’s University Film and Media Studies expert Sidney Eve Matrix is available to discuss a new Ipsos Reid survey reporting Canadians are now spending more time on the internet than watching television.
“This survey indicates an important trend in everyday media use, as more of us turn to the web as a primary source of timely and accurate information and entertainment options, including television programming,” says Professor Matrix, who specializes in digital media. “Although the survey findings appear to indicate a displacement of audiences from television to the web, that is not necessarily so. More online time does not equate to less TV consumption. In fact Canadians are watching more TV than ever across multiple platforms, from giant plasmas to laptops and tiny handhelds, from cable and network channels to YouTube.”
To arrange an interview, please contact Michael Onesi at 613.533.6000 ext. 77513 or firstname.lastname@example.org, or Kristyn Wallace at 613.533.6000 ext. 79173 or email@example.com at News and Media Services, Queen's University.