Queen's University

Superbowl commercials

2010-03-19

Queen’s School of Business Professors Ken Wong and Jay Handelman and Film and Media Professor Sidney Eve Matrix are available to discuss the highly-anticipated Superbowl commercials and other advertising and business aspects of the NFL championship game.
Ad Spending
“Historically, Superbowl ads have featured some of the best creative content ever developed. While no one expects that to cease, the recession may mean that more time is spent on the "message" (what we say) and not just "media" (how we say it),” says Professor Wong, who can also speak about how the Olympics might influence Superbowl spending.
Professor Wong has received numerous awards for his courses in strategic planning, marketing and business strategy. In 2006 he was inducted into the Canadian Marketing Hall of Legends.
Integrating Social Media
“My interest in particular are ads that integrate the traditional TV spot with social media to engage customer involvement in the advertising process,” says Professor Handelman.
Professor Handelman is an Associate Professor of Marketing and Director of the Centre for Corporate Social Responsibility at Queen’s School of Business. His research centres on ways in which marketers integrate emotional, social, and cultural dimensions into their marketing strategies.
Advertisements versus the game itself
“I can discuss connecting over content, and why big-budget, celebrity-endorsed, and controversial Super Bowl adverts are as compelling for many spectators as the game itself, driving word of mouth buzz and mainstream media coverage," says Professor Matrix.
Professor Matrix is a Queen's National Scholar in the Department of Film and Media and an expert in digital culture trends. Her research areas include mass communications, e-commerce, educational technology, and mobile technology.
To arrange an interview please contact Kristyn Wallace at (613)533-6000 ext 79173 kristyn.wallace@queensu.ca or Michael Onesi at (613)533-6000 ext 77513 michael.onesi@queensu.ca, News and Media Services, Queen’s University.
 

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