Queen's University

Roots made Team Canada clothing “cool”: Queen’s University expert

2014-02-04

Queen’s University marketing expert Tandy Thomas is available to discuss the trends and marketing surrounding Team Canada Olympic clothing

“Team Canada Olympic clothing hasn’t always been popular in Canada,” says Dr. Thomas. “It was really Roots taking over the design in the 1990s that sparked Canada’s interest in the clothes and merchandize. Basically, Roots made the clothes ‘cool’ and that started the trend of wearing Team Canada clothing.”

To arrange an interview, please contact communication officers Rosie Hales at 613.533.6000 ext. 77513 or rosie.hales@queensu.ca, or Anne Craig at 613-533-2877 or anne.craig@queensu.ca.

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Last updated at 8:21 am EDT, Mon September 1, 2014
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