Queen's University

RIM's BlackBerry 9800 launch

2010-08-12

Queen’s University professor Sidneyeve Matrix is available to talk about Tuesday’s launch of RIM’s long-awaited operating system upgrade for the BlackBerry and a new smartdevice (the 9800).

“The new operating system will contain many features that experts say rival the usability of its competition, the Android and iPhone devices. From a multi-touch screen and a better browser to multimedia functionality and social media integration, the new BB6 will improve the user experience and make navigation more intuitive,” says Professor Matrix, a film and media professor who is an expert in digital culture.

“BlackBerry market share is down as Apple and Android smartphones become more popular, together representing 49% market share. BlackBerry has long been the choice for enterprise while consumers opt to explore the wealth of apps on competing platforms. But today, RIM’s business users are no longer captive, and three quarters of the Fortune 100 corporations are experimenting with iPhones, as enterprise users migrate to other mobile systems.”

To arrange an interview, please contact Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.ca, or Kristyn Wallace at 613.533.6000 ext. 79173 or kristyn.wallace@queensu.ca at News and Media Services, Queen’s University.

Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston via fibre optic cable. Please call for details.
 

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