Queen's University

RIM's Blackberry 10 launch: Queen's University expert

2013-02-14

Queen’s University School of Business professor Barry Cross is available to talk about Research In Motion’s launch of Blackberry 10 on Wednesday.

Professor Cross is an expert on strategic innovation and can talk about why RIM has fallen on hard times and what it has to do in order to have a sustained comeback.

“One good product won't turn the ship for RIM. They need to launch Blackberry 10 flawlessly and resolve any bugs or glitches quickly and quietly. From there, they need to follow this up with the next product or service very soon. A home run on Blackberry 10 will be a big step in the right direction, but they need a series of base hits to save the company and take back meaningful market share,” says Professor Cross, whose book Lean Innovation was recently ranked No. 1 on the Globe and Mail business book bestseller list.

Please note that Professor Cross is available between 2-5 pm today and generally free on Tuesday and Wednesday (except between 1-2 pm).

To arrange an interview, please contact communication officers Michael Onesi (office: 613.533.6000 ext. 77513, michael.onesi@queensu.ca) or Anne Craig (office: 613-533-2877, Anne.Craig@queensu.ca) at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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