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RIM gives glimpse of BlackBerry 10: Queen's University expert


Queen’s University business professor John Pliniussen is available to comment on Research In Motion CEO Thorsten Heins giving a sneak peek of the company’s upcoming BlackBerry 10 software at a major conference today in Florida.

Dr. Pliniussen, a marketing professor who specializes in technology and business innovation, feels RIM needs to be doing more.

“The news about the RIM’s B10 is really a little ‘B-hind’ for Mr. Heins. The leadership at RIM seems excited about new functionality of the B10 software (e.g., touchscreen) and the market response was ‘ho-hum’ which is no surprise. RIM needs more than a new format for emailing and texting, more than a cool new camera. t needs a three-prong strategy: many more apps; many more corporate partners; and most importantly a sales incentive to get users to switch to BB. The fact that the market value of RIM shares are down even RIM’s leadership excitement factor is up shows that RIM is trying, but still needs a few more adjustments … ASAP,” says Dr. Pliniussen.

Please note Dr.Pliniussen is only available for phone interviews only on Tuesday.

To arrange an interview, please contact communication officers Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.ca or Anne Craig at 613-533-2877 or Anne.Craig@queensu.ca at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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Last updated at 4:38 pm EDT, Thu August 28, 2014
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