Queen's University

RIM continues to struggle: Queen's University expert

2012-06-18

Queen’s University business professor John Pliniussen is available to comment on the future of Canadian tech giant Research in Motion, yesterday’s announcement of an operating loss when it releases its first quarter results in late June, and rumours that anywhere from 2,000 to 6,500 employees are going to be laid off.

“From ‘hire them’ to ‘fire them.’ This is RIM’s new reality. In order to offset losses and eroding market share, RIM is going to go through a classic case of retrenchment,” says Dr. Pliniussen, a marketing professor who specializes in technology and business innovation. “The auto industry went through its own dark days and is now in good shape. Will RIM be as lucky? Nope. The stock is tanking, executives are leaving, employees are being fired, and the US market is tanking. There is nothing but misery, pain and suffering at RIM.”

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