Queen's University

Queen's University experts comment on the holidays


Business, law, technology, social media and culture experts from Queen’s University are available to discuss topics related to the holiday season. Stay tuned throughout the week as more experts will be added each day. 

Sidneyeve Matrix

Film and Media Studies professor Sidneyeve Matrix is an expert in digital culture and communication and can comment on holiday smartphone apps for shopping, organizing your holiday season and recipes; e-commerce trends are showing more Canadians shopping online for gifts; the new tradition of activating new tablets, eReaders and smartphones on Christmas day and mobile apps to help you keep your new year's resolutions.

Please note Dr. Matrix is available for phone interviews only.

Heather Evans

Queen's University adjunct professor of English Heather Evans is available to comment on the long-standing tensions between religious observance and secular revelry at Christmas.

“Discussions about Christmas celebrations typically revolve around distinctions between religious observance and secular revelry, and between a so-called traditional celebration and a commercial spectacle,” says Dr. Evans “Yet it is worth remembering, during a season steeped in romantic nostalgia, that for most, if not all of its history, the feast of Christmas has been bound up with supposedly unsavoury matters of social rank, economics, and politics.”

Dr. Evans can also comment on Christmas feasting and festivities, and the myth of the “traditional” Christmas, particularly since the nineteenth century. Dr. Evans is able to speak about the history of festive traditions and Christmas culinary delights, the reassurance we derive from our seasonal return to the past, and the significance of holiday feasting and food rituals. Dr. Evans’ research interests include nineteenth-century literature and food and culinary history.

Please note Dr. Evans is available for phone interviews only.

To arrange an interview with any of our experts, or find more please contact Rosie Hales at 613-533-6000 ext. 77513 or rosie.hales@queensu.ca or Anne Craig at 613-533-2877 or anne.craig@queensu.ca.


More experts

Laurence Ashworth (School of Business)

Consumer behaviour expert Laurence Ashworth is available to comment on the motives and mechanisms involved in choosing, giving, and receiving gifts.

“The holidays are a fascinating time from a consumer behaviour perspective. Consumers are purchasing more than at any other time of year, but they are doing so primarily for others,” says Dr. Ashworth.

Please note that Dr. Ashworth is only available until December 13th.

Nick Bala (Law)

Family law expert Nick Bala can discuss issues associated with custody, access and parenting arrangements at this time of year.

According to Professor Bala, the parents in front of a judge are those who have the most difficulty cooperating; questions may be asked whether they are thinking more about their children or themselves?

Keith McWhirter (Associate Director, ITServices)

Manager of Campus Computer Sales and Service at Queen’s, Keith McWhirter, is available to comment on holiday technology trends for 2013 and how these current trends show how many consumers are leaning more toward cloud technology.

Mr. McWhirter highlights the Samsung Galaxy 4, Microsoft’s XBOX One, and the iPad Air and iPad Mini Retina as hot sellers for this holiday season.

Tandy Thomas (School of Business)

Marketing expert Tandy Thomas is able to comment on holiday-specific marketing techniques and how some companies and brands become embedded in the holiday experience.

“Embedded in our holiday celebrations with friends and families are several brands and companies that have become entwined with the holiday experience,” says Dr. Thomas. 

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Last updated at 2:28 pm EDT, Thu August 21, 2014
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