Queen’s University marketing professor Ken Wong is available to talk about what Vancouver and Canada tourism officials must do now to attract visitors now that the Winter Olympics are finished.
“From a marketing perspective, the huge media coverage was almost like having an ad in every newspaper and on every TV newscast around the world promoting Vancouver and Canada. But the job isn't done and some worry that there won't be any continuity after the hangover from Canada's most successful Olympics ever,” Professor Wong said. “The Olympics were a fabulous ‘relaunch’ of the brand called Canada. But without sustained investment and central management, it'll go down as just another tourism campaign. It could be so much more."
Professor Wong is an Associate Professor at the Queen’s School of Business. He is an expert in strategic planning, marketing and business strategy.
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