The Olympic Games have lost their way: Queen's University expert
Queen’s University marketing expert Ken Wong is available to comment on Olympic athletes using Twitter to protest sponsorship rules. Rule 40 of the Olympic charter forbids athletes from appearing in commercials for companies other than the 11 Games sponsors. Athletes have turned to Twitter to have the restrictions relaxed.
“Dwayne Wade (U.S. basketball star) says the Dream Team should be paid for playing in the Olympics, or at least given a share of the merchandise offerings,” says Professor Wong. “Other Olympic athletes are arguing against the so-called Rule 40 which limits athletes’ right to cash in on endorsements other than those of the event’s major sponsors. And athletic wear suppliers – from shoes to suits to equipment – are all struggling to get their products front and center in the Games that don’t allow on field on uniform signage.’ And they wonder why some claim the Games have lost their way. What was supposed to be about sport and goodwill is now about marketing and greed. Say it ain’t so.”
Please note Professor Wong has limited availability for TV interviews but will try to handle requests as per his schedule.
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