Queen's University

Launch of Kinect for Xbox 360


Queen’s University School of Business professor John Pliniussen is available to talk about the highly anticipated launch of Microsoft’s Kinect for the Xbox 360.

Dr. Pliniussen, who specializes in e-marketing and innovation, feels the system will have a major impact on the gaming industry because it brings a new interactive experience to players. Instead of sitting on a coach and using controllers, people stand in front in front of their TVs and jump, run and punch. Kinect, using motion-sensing technology, recognizes the movements and gestures.

“The upcoming launch of the XBox Kinect system heralds a new paradigm shift in gaming and entertainment. More importantly, the Kinect system moves us closer to virtual reality experiences as those predicted in movies such as Avatar and Tron, where not only will you become immersed in the adventures, but you will also be able to feel what happens to you.”

To arrange an interview, please contact Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.ca, or Kristyn Wallace at 613.533.6000 ext. 79173 or kristyn.wallace@queensu.ca at News and Media Services, Queen’s University.

Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston via fibre optic cable. Please call for details.

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Last updated at 8:21 am EDT, Mon September 1, 2014
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