Queen's University

Kodak declares bankruptcy

2012-01-25

Queen’s University business professor John Pliniussen can talk about photography giant Eastman Kodak filing for bankruptcy today.

Dr. Pliniussen, a marketing professor who specializes in technology and innovation, feel the historic, pioneering company failed to innovate and keep up with digital technology.

“Too little, too late, too bad. Kodak’s bankruptcy filing is no surprise because it failed to follow the two tenants of successful technological innovation – always offer something ahead of the curve, and always market to the emotions of the targeted consumer. Kodak did neither,” says Dr. Pliniussen.

Please note Dr. Pliniussen is only available for phone interviews. He is available after 1:30 on Thursday.

To arrange an interview, please contact communication officers Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.ca or Anne Craig at 613-533-2877 at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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