Queen’s University digital culture and technology expert Sidneyeve Matrix is available to talk about Apple’s highly anticipated launch of the iPad 3, which takes place on Wednesday.

“It’s nearly been a year since the iPad 2 was released so the time is right for an upgrade. There are many rumours on what updates will be added – higher resolution screen, Siri (the popular voice-activated assisted that was recently added to the iPhone 4S), and a cheaper 8-gigabyte iPad to compete with low-cost competitors. No matter what the updates are, there will be a buying frenzy from Apple’s diehard users the day the iPad 3 hits the stores," says Dr. Matrix, who is a professor in the Department of Film and Media Studies.

To arrange an interview, please contact communication officers Michael Onesi (office: 613.533.6000 ext. 77513, michael.onesi@queensu.ca) or Anne Craig (office:613-533-2877, Anne.Craig@queensu.ca) at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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