Queen's University

Hologram Tupac Shakur 'performs', may go on tour

2012-04-18

Queen’s University adjunct music professor Rob MacKay is available to talk about possible plans for a hologram version of rapper Tupac Shakur – who died 15 years ago -- to go on tour.

A technology company created an incredibly life-like hologram that performed on stage with Snoop Dog and Dr. Dre at Sunday’s Coachella music festival in California. Videos of the show have become an interview sensation and there are preliminary talks of Dr. Dre and Snoop Dog touring with the virtual Tupac.

“What does this say about the nature of live performances? It calls into question whether or not people are willing to pay for a recorded experience that will likely not have any musician-audience interaction. Would people be willing to pay money to see a hologram concert featuring Elvis of John Lennon? Is this actually artistry or is simple clever technology and marketing,” says Professor MacKay, who teaches a course on popular music at Queen’s.

Please note that Professor MacKay is only available after 3 pm today. He has limited availability between 9 am-3 pm during the week but is free after 3 pm and in the evenings.

To arrange an interview, please contact communication officers Anne Craig at 613-533-2877 or anne.craig@queensu.ca or Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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