Harlequin Romances' 60th Anniversary
Harlequin Romances, a Canadian company, is celebrating its 60th anniversary. They are the world's biggest publisher of bodice rippers and even in a recession, North American sales rose $3 million in the fourth quarter of 2008.
Film and media professor Sidney Eve Matrix says that when we think about early adopters of techno-gadgetry, the stereotype that comes to mind is not likely to map neatly onto the target market for Harlequin romance fiction. However, Harlequin's long history of new media and e-commerce initiatives (including downloadable digital books, online contests, discussions, communities, blogs, and user-generated reviews) point to how tech-savvy their audience is.
Professor Sidney Eve Matrix, Film and MediaEmail: firstname.lastname@example.orgProfessor Matrix is a Queen's National Scholar in the Department of Film and Media. Her research areas include mass media and popular culture, new media theory and cyberculture studies.To arrange an interview, please contact Jeff Drake at 613.533.2877 email@example.com or Stephanie Earp at 613.533.6000 ext. 79173 firstname.lastname@example.org.