Queen's University

Halo 3 expert

2010-03-19

In light of the much-anticipated release of Halo 3 Nicholas Graham, professor of software architecture with Queen’s School of Computing is available to discuss why the game is receiving so much praise.
“What is possibly most interesting about Halo 3's launch is the unprecedented $10 million movie-style marketing campaign that Microsoft has run before its release, including viral marketing and product tie-ins with companies such as Pontiac, Burger King and 7-eleven,” says Dr. Graham. He says that Halo 3 does not offer leaps forward like the first two games, and it's not clear how the game would achieve success without the Halo name to back it up.
Dr. Graham is a researcher with Queen’s Engineering Interactive Systems Lab that conducts research on how software engineering can contribute to the design and development of more usable computers.  To arrange an interview contact Molly Kehoe, 613.533.2877, molly.kehoe@queensu.ca, or Alissa Deley, 613.533.6000 ext 77513, deleya@queensu.ca, News & Media Services

 
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