Queen's University

Facebook's timeline feature


Queen’s University social media and digital culture expert Sidneyeve Matrix is available to talk about Facebook’s timeline layout feature, which was implemented on Sunday.

While some Facebook users may not be pleased with the change, Dr. Matrix says the reason for the switch was to make advertisers happy.

“People get upset every time Facebook makes a change. The reason for this move is advertisers. With the timeline layout, Facebook users expose more information about their e-commerce history. Companies can go back several years to learn about consumers’ preferences and that information can be mined for better advertising targeting. Companies are already seeing great results in traffic and engagement because of the new timeline feature,” says Dr. Matrix, a film and media studies professor.

To arrange an interview, please contact communication officers Michael Onesi (office: 613.533.6000 ext. 77513,michael.onesi@queensu.ca) or Anne Craig (office: 613-533-2877, Anne.Craig@queensu.ca) at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

Follow Queen’s News and Media Services on Twitter: http://twitter.com/QueensuMedia

Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston via fibre optic cable. Please call for details.

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Last updated at 4:55 pm EDT, Wed August 27, 2014
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