Queen's University

Death of Steve Jobs

2011-10-13

Queen’s University School of Business professor John Pliniussen and Associate Director of Marketing Neil Bearse are available to discuss the death of Apple co-founder Steve Jobs.

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“Steve Jobs' legacy extends far beyond the personal computer that he helped bring into the world. His true gift was his vision, passion and an uncompromising attention to detail,” says Neil Bearse, Associate Director of Marketing at Queen’s School of Business and an expert in web design, social media, new media, search engine optimization, and digital marketing. “Any company can build hardware or software; Apple focused on making hardware and software elegant, beautiful and obvious. We already had computers, he made them personal. We already had music players, he made them easy-to-use. He didn't invent the cellphone or the tablet, but he gave them to us in a way that fit where our lives were going. It often felt like he'd been to the future so he didn't need to ask -- he just knew what worked.”

In addition to his work at Queen’s, Mr. Bearse is also a consultant and public speaker. He’s involved in freelance web design and works with independent artists to promote their music using social media. Mr Bearse is available for phone interviews only.

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“That is so sad. There will be a huge global outpouring for one of businesses' most influential and iconic stars. Jobs was for business what the Beatles were to music: paradigm shifting. And his legacy and touch will live on just as profoundly,” says Dr. John Pliniussen. "When we see a photo of Einstein we all instantly imagine the spirt of scientific innovation and genius. From now on, when we see a photo of Steve Jobs, it'll be the same...genius plus spirit of tech innovation.Only Steve will have directly touched more humans on the globe via Apple."

Dr. Pliniussen is a marketing professor who specializes in technology and business innovation.

To arrange an interview, please contact communication officers Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.ca or Christina Archibald at 613-533-2877 or Christina.Archibald@queensu.ca at Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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