Queen's University

Changes to Tim Hortons

2011-11-17

Queen’s University professor Ken Wong is available to speak on the changes at Tim Hortons including serving lattes and cappuccinos starting today in Ontario, the physical changes to the restaurants and the offering of Wifi.

“If the question is ‘can Tim Hortons profitably serve a premium coffee product?’, the answer is probably,” Professor Wong said. “Their coffee product won’t be competing against Starbucks. In fact, it might even be a bigger competitor to the double double, with higher margins to boot.”

Professor Wong is a frequently cited marketing expert and has worked with hundreds of clients as a marketing and strategic planning consultant, including BC Hydro, Cambrian Chemicals, Dupont, and many more.

Ken Wong is not available for television interviews Monday.

To arrange an interview, please contact communication officer at Anne Craig at 613.533.2877 or Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.ca Queen’s University News and Media Services Department in Kingston, Ont., Canada.

Follow Queen’s News and Media Services on Twitter: http://twitter.com/QueensuMedia
Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston via fibre optic cable. Please call for details.
 

Copyright © Queen's University
Kingston, Ontario, Canada. K7L 3N6. 613.533.2000
Last updated at 3:43 pm EDT, Tue September 2, 2014
iTunes is a trademark of Apple Inc., registered in the U.S. and other countries.