Queen’s University professor Ken Wong is available to speak on the changes at Tim Hortons including serving lattes and cappuccinos starting today in Ontario, the physical changes to the restaurants and the offering of Wifi.

“If the question is ‘can Tim Hortons profitably serve a premium coffee product?’, the answer is probably,” Professor Wong said. “Their coffee product won’t be competing against Starbucks. In fact, it might even be a bigger competitor to the double double, with higher margins to boot.”

Professor Wong is a frequently cited marketing expert and has worked with hundreds of clients as a marketing and strategic planning consultant, including BC Hydro, Cambrian Chemicals, Dupont, and many more.

Ken Wong is not available for television interviews Monday.

To arrange an interview, please contact communication officer at Anne Craig at 613.533.2877 or Michael Onesi at 613.533.6000 ext. 77513 or michael.onesi@queensu.ca Queen’s University News and Media Services Department in Kingston, Ont., Canada.

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