Scott Matthews, professor of political studies says celebrity endorsements have the potential to clarify and simplify the vote for the average person.
The public opinion expert says the average person doesn’t pay incredibly close attention to politics, so an endorsement from someone you ‘trust’ can help voters make their choice. Dr. Matthews can speak generally on the US election and is able to explain the pros and cons of celebrities backing their favourite candidate.
Dr. Matthews specializes in the study of political psychology, elections, voting, and public opinion. He is a member of the American Political Science Association and the Canadian Political Science Association.
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