Queen’s University Film and Media professor Sidney Eve Matrix is available to talk about the future of Canwest newspapers which was just sold for $1.1 billion. The man behind the sale, Paul Godfrey, says his vision is to increase the digital side of Canadian news, seeking to increase revenue from current figures of 10 per cent to 25 per cent within two-and-a-half years.
Dr. Matrix can discuss the significance of these plans to digitize Canada's news distribution, in light of recent studies that show an increase in the public's interest in consuming eNews. She can also comment on the mixed past successes of news media “paywalls” for monetizing digital initiatives.
“News in the age of social networks is all about shareability, and 8 out of 10 news readers will post links to stories on their social profiles,” says Professor Matrx. “A third of us read news on our cell phones, and fully 90 per cent of Canadians are already multichannel newsreaders---actively seeking out facts from TV, radio, print and onscreen.”
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