Queen's University

Blackberry Messenger app unlikely to become significant revenue stream for Blackberry: Queen's University expert

2013-11-12

Marketing professor in the Queen’s School of Business, Tandy Thomas, is available to comment on Blackberry’s release of Blackberry Messenger for iPhones and Android devices. 

“This is an interesting move by Blackberry. It’s encouraging to see them capitalizing on one of their strengths and, given the quality of the BBM app, it’s a great way to expose consumers to positive aspects of Blackberry products,” says Dr. Thomas. “That said, it’s unlikely this move will be enough to change the negative perceptions of the company as a whole in consumers’ minds nor is it likely that this will become a significant revenue stream for the company.”
 
To arrange an interview, please contact communication officers Rosie Hales at 613.533.6000 ext. 77513 or rosie.hales@queensu.ca, or Anne Craig at 613-533-2877 or anne.craig@queensu.ca

Follow Queen’s News and Media Services on Twitter: http://twitter.com/QueensuMedia.

Attention broadcasters: Queen’s has facilities to provide broadcast quality audio and video feeds. For television interviews, we can provide a live, real-time double ender from Kingston via fibre optic cable. Please call for details.
 
Copyright © Queen's University
Kingston, Ontario, Canada. K7L 3N6. 613.533.2000
Last updated at 1:50 pm EDT, Fri August 22, 2014
iTunes is a trademark of Apple Inc., registered in the U.S. and other countries.