Blackberry Messenger app unlikely to become significant revenue stream for Blackberry: Queen's University expert
Marketing professor in the Queen’s School of Business, Tandy Thomas, is available to comment on Blackberry’s release of Blackberry Messenger for iPhones and Android devices.
“This is an interesting move by Blackberry. It’s encouraging to see them capitalizing on one of their strengths and, given the quality of the BBM app, it’s a great way to expose consumers to positive aspects of Blackberry products,” says Dr. Thomas. “That said, it’s unlikely this move will be enough to change the negative perceptions of the company as a whole in consumers’ minds nor is it likely that this will become a significant revenue stream for the company.”
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