Queen's University

The Beatles: Rock Band

2010-03-19

Two Queen’s University professors are available to discuss the impact the video game The Beatles: Rock Band could have on popular culture. The game is being released on September 9 (09.09.09) and in it, you won’t just watch and listen to the Beatles, you’ll be part of the band. The game is garnering a lot of publicity, but what kind of impact could it have on popular culture?
“While other musical genres have come and gone, the Beatles' music has lasted incredibly well,” says Queen’s School of Music professor Kip Pegley. “Part of that has to do with the mix of simplicity and tuneyness of the early material, to concept albums with electronic and orchestral mixes in their later studio years. And while there is lots of hype for the game—linked with the release of their albums—I'll have to wait and see. Lots of youth love the Beatles' music, but will playing these songs be as fun for them?”
“The Beatles: Rock Band is a great example of how new media revives old media for fresh ‘next gen’ audiences,” says Queen’s Film and Media professor Sidney Eve Matrix. “Rockin' out to the Beatles will be a huge phenomenon, not only because it plugs into a powerful cultural nostalgia, but also because it syncs with the current trends in casual/family gaming. This is exactly the kind of active play that gamers of all ages need to keep us on our feet and socially engaged.”
To arrange interviews with Professor Pegley and Professor Matrix, please contact Jeff Drake at 613.533.2877 jeff.drake@queensu.ca, or Cynthia Desgrosseilliers at 613.533.6000 ext. 75019 cynthia.desgrosseilliers@queensu.ca, News and Media Services, Queen’s University.

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