Apple's acquisition of Beats puts it back in music mainstream: Queen's University expert
Queen’s University technology expert Neil Bearse is available to comment on Apple paying $3 billion to buy Beats Electronics, a headphone and music streaming specialist. This is the most expensive acquisition in Apple’s 38 year history, the price Apple is paying to counter a threat posed to its iTunes store.
“The iTunes store was created to serve a decades-old business model within the music industry; a digital copy of the record store,” says Mr. Bearse. “The landscape has changed dramatically since then. Ask anyone under the age of 30 where they find music these days. Chances are you’ll hear Youtube, Spotify, Rdio and others before you’ll hear mention of an Apple-owned service. The acquisition of Beats instantly gets them into this equation. ”
To arrange an interview, please contact communication officer Anne Craig at 613-533-2877 at Queen’s University News and Media Services Department in Kingston, Ont., Canada.
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