Apple software offered at no charge to consumers: Queen's University expert
Queen’s University technology expert Neil Bearse (School of Business) can comment on the recent release of Apple’s new iPads.
Mr. Bearse is an expert in everything Apple.
“Perhaps the biggest reveal in yesterday’s special event was the announcement that the majority of Apple software will be offered at no charge to consumers. For decades, empires were built selling new software to be run on cheap hardware. Apple, with historically strong profit margins in their hardware division, can afford the discount if it results in improved customer satisfaction and future halo purchases within their ecosystem,” says Mr. Bearse. “Microsoft will be hard-pressed to follow suit, as operating systems and productivity software have long been their bread and butter business.”
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