Queen's University

Apple launches Tablet

2010-03-19

Queen’s University Professor Sidney Eve Matrix is available to discuss today’s launch of the Apple Tablet.
“We are ready for this touch device,” says Professor Matrix. “It is predicted to be a game-changer for media production, distribution, and consumption – from digital newsstands to handheld gaming and social computing.”
Dr. Matrix can discuss early market research that predicts which demographics are most likely to buy it, and share her thoughts on the impact this device will have on mobile web use, digital moms, connected cocooning, and millennial marketing. 
Professor Matrix is a Queen's National Scholar in the Department of Film and Media and an expert in digital culture trends. Her research areas include mass communications, e-commerce, educational technology, and mobile technology.
To arrange an interview please contact Kristyn Wallace at (613)533-6000 ext 79173 kristyn.wallace@queensu.ca or Michael Onesi at (613)533-6000 ext 77513 michael.onesi@queensu.ca, News and Media Services, Queen’s University.
Related story:
New York Times to charge for online content
Queen’s University Professor Vincent Mosco is available to discuss the recent announcement that the New York Times will begin charging for its online content in 2011.
“Mainstream media are desperate to find new revenue streams because they are losing money, primarily because people can get their news online free of charge and advertisers are fleeing print media for online,” says Professor Mosco. “The Times effort represents another stab at recouping lost revenue. But the Times appears to be groping in the dark. They offer no details except to provide some access free of charge and a subscription fee for accessing more material. This announcement is timed to correspond to the introduction of the Apple tablet next week because Apple is cutting deals with publishers to include their material on the new device on a revenue sharing basis.”
Vincent Mosco is a professor of sociology and a Canada Research Chair in Communication and Society at Queen’s University. He is the author of numerous books in communication, technology, and society.
To arrange an interview please contact Kristyn Wallace at (613)533-6000 ext 79173 kristyn.wallace@queensu.ca or Michael Onesi at (613)533-6000 ext 77513 michael.onesi@queensu.ca, News and Media Services, Queen’s University.

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