You’ve spoken … and we’ve listened
The most oft-heard questions about the Alumni Review that come our way concern the small size of the type and the photos in the magazine. This has led us to think that it was time for a redesign.
The last front-to-back “makeover” of the Review was in 2000. We freshened up things in 2010, and we’re forever tweaking the design to keep it fresh, interesting, and relevant.
Last fall, we convened a group of campus stakeholders with expertise in communications, marketing, and alumni relations and we told them about the feedback we’ve received from readers. We asked for their suggestions on how they thought we might improve the Review’s design to make it more reader-friendly and current. As you’d expect, this consultation provided us with a host of good ideas. After taking note of the best of them, the Review’s veteran art director, Larry Harris, put his talents to work creating a bold new design scheme for the magazine. Once he’d worked his magic, the staff in the Queen’s marketing office previewed the “design roughs” to individuals and focus groups in the broader Queen’s and alumni communities. More tweaks followed. The entire redesign process, which took about six months, involved dozens of people.
You hold in your hands the end product of these efforts. As you’ll see, the “new look” Review has larger, easier-to-read typefaces, more white space, bigger photos, and what we think is a crisper, more eye-catching design. I hope you like it.
All that said, the Review is still very much a work in progress. Like any good magazine that values a real connection to its readers and strives to serve them, the Review is a living entity that’s constantly changing and adapting.
We’d appreciate hearing what you think of the changes we’ve made to your magazine. All comments and suggestions – in writing, please – are welcome. So please shoot us an email at firstname.lastname@example.org or drop us a line via snail mail.