RE: “Our readers have spoken”
Issue #1-2012, P. 2

That is a lovely Editor’s Notebook in the Winter edition of the Review. I’m glad the Review is happy with Nik Nanos and his colleagues and the work they have done for you. I would expect nothing less from Nik.

Did you know you have another alumnus who founded a group of polling, marketing research and communications consulting companies? C’est moi.

I started Environics when I was a third-year political studies and sociology student at Queen’s in the late 1960s, formally incorporating in 1970. About 20 years ago, I began archiving our Focus Canada and other data bases at Queen’s Canadian Opinion Research Archive (CORA). And I think you may have profiled one of my books in your pages.

I wouldn’t be surprised if you find other Queen’s graduates who have ended up in our business.

Michael Adams, Arts'69, Toronto, ON

The letter writer, the founder of Environics, one of Canada’s leading marketing and ­social research consultants, is also the ­author of six bestselling books, the latest of which is Stayin’ Alive (Viking, 2010). – Ed.