At the end of each quarter, the Advancement Committee of the Queen's Board of Trustees receives a report from the Office of Advancement that provides an update on our progress against our goals.
Highlights from May 1, 2012 to July 31, 2012 include:
The public phase of the Campaign launches on Saturday, September 29 to raise our profile and fundraising support around the theme of “Initiative.” We will elevate awareness of Queen’s and raise $500 million in 10 years, plus $100 million in estate planning gifts. Our goal is to provide an environment where opportunity meets excellence. To do this, Queen’s will:
The public launch follows a Campus Launch event on September 27. Regional launches follow with Calgary on October 3, Toronto on October 10 and Ottawa on October 18.
Fundraising results for the quarter are tracking well against our fiscal goals and comparatively to previous years’ results. Two benefactors made significant gifts this past quarter that totaled a large portion of these quarterly results.
Engaging with stakeholders
We hosted the final Spring Reunion in May with 33 classes participating. This program is now retired. MiniU was also held in May and will return to its original, stand-alone model for the Spring 2013. A Fall Reunions Working Group in place and soliciting stakeholder feedback. The Right Honourable David L. Johnston, LLB 1966 Law), LLD 1991 Honorary (Law), Governor General of Canada, will accept the QUAA Alumni Achievement Award, to be conferred October 13, at the QUAA Awards Gala. Meanwhile, the QUAA Board reached 100% giving in 24 hours at the beginning of the fiscal year. Another highlight this quarter included the Queen’s Student Alumni program being honoured by CCAE and CASE for their Alumni Speaker Series featuring Andrew Feustel, PhD 1995, NASA Astronaut.
Queen’s Profile and Awareness
The media for the launch will include a full-page ad in the Globe and Mail and other print advertising in key publications including the Queen’s Alumni Review, press releases to local and national media, and social media. Queen’s external presence and engagement with key audiences is the focus of a new Queen’s homepage. Queen’s again commanded significantly more media coverage this quarter, ranking first for total share of voice for total coverage, both nationally and regionally, for the third time in a row, and second in this quarter in our competitive set for total positive national media coverage (print and broadcast). Queen’s also received more positive coverage in The Globe and Mail than other competitors in Ontario.