At the end of each quarter, the Queen's Board of Trustees receives a report from the Office of Advancement that provides an update on our progress against our goals.
Highlights from August 1, 2012 to October 31, 2012 include:
Overall fiscal and Campaign fundraising results are on track. As of October 31, we raised $313 million against our Campaign goal of $500 million (63%). For this fiscal year, we have raised $37.5 million against our fiscal goal of $60 million (63%). At the same time last year, the university had received donations totaling $11.3 million. This change is due to the generosity of our benefactors, momentum of the Campaign and inspired efforts of the Principal, Deans, Department Heads and the Advancement team.
The Principal has met with a number of key alumni and benefactors to discuss how their philanthropic support could advance Queen’s academic priorities. Response during these meetings, from benefactors in Ottawa, Boston, Calgary, Kingston and Toronto, has been very favourable. We are now preparing multi-million dollar proposals based on this work.
The public phase of the Initiative Campaign launched at a Grant Hall reception for the Campus Community on Thursday September 27 and to the public on Saturday, September 29. Regional launches followed in Calgary on October 3, Toronto on October 10 and Ottawa on October 18. The Campaign introduced Queen’s commitment to raise $500 million in 10 years, plus $100 million in estate planning gifts and significantly raise the profile and awareness of the University to our audiences.
Engaging with stakeholders
Some 50 classes returned to campus over seven weekends this fall. The Fall Reunions Working Group continued to prepare background to inform the Principal’s decision on a potential return to fall reunions. The focus this quarter was on conferring with local community leaders, including the Mayor, members of City Council, and community business leaders.
The Right Honourable David L. Johnston, LLB 1966 Law, LLD 1991 Honorary (Law), Governor General of Canada, accepted the QUAA Alumni Achievement Award, conferred October 13 at the QUAA Awards Gala. His Excellency also delivered a public lecture, spoke with students in the Faculty of Law, and awarded the “Caring Canadian” Award to Walter Fenlon, local business leader and member of the Campaign Cabinet. Ali Velshi, Arts ’94, CNN’s Chief Business Correspondent, emceed the public Launch of the Campaign and talked with students at a speaker event co-hosted by the QSAA and the AMS.
Queen’s Profile and Awareness
Advertising for the Campaign launch included full-page ads in the Globe and Mail, the Whig-Standard, the Calgary Herald and other key publications including the Queen’s Alumni Review. We secured media coverage in traditional, online and social media with national media coverage in the Globe followed by regional coverage in each area. The new Queen’s homepage launched with more than 1.1 million page views during the rest of the quarter. The Initiative Campaign website went live and each profile advertisement invited audiences to the website to read more about stories of initiative and Queen’s priorities.